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The business model might seem discriminatory, but Alex Furmansky, the founder of the site, stands behind his site that he says is successfully making matches.Dating and Marriage - Rabbi Benzion Klatzko
He was inspired to start the website back in college, when he noticed the loudest most obnoxious guy at the bar always attracted the most attention and got all of the girls.
Before launching, Sparkology held focus groups to ask young professionals what's wrong with the current online dating sphere and also asked what users want from a dating site.
Furmansky discovered that people wanted to have find quality dating matches who were highly educated, motivated and active.